Great success at ProWein
73 Centre-Loire Valley Region professionals have just taken part in the ProWein Trade Fair, one of the wine sector’s unmissable international rendezvous. A successful 2015 edition that saw record levels of regional participation!
Regional participation that is on the up and up!
The international wines and spirits trade fair was held in Düsseldorf, Germany, from 15 to 17 March. 140 Loire Valley professionals, including 73 from the Centre-Loire valley region, took part, sharing an exhibition space covering over 1000 m²! A high level of participation that has been rising steadily over the last 3 years, and a trend that should continue next year, given the many requests for participation in 2016 already recorded by CENTRECO!
The 2015 edition was marked by numerous good contacts with “highly international” profiles. The whole world seemed to have invited itself to ProWein!
The fair’s new organisation also facilitated identification of countries in the exhibition halls. The French Pavilion enjoyed better visibility, and the space given over to Loire Valley wines took up the largest surface area.
CENTRECO President Marie-Madeleine Mialot attended the fair and met with regional exhibitors (photo below left).
Activities fostering professional contacts
In parallel, InterLoire, the interprofessional organisation responsible for promoting AOC wines from a number of Loire Valley vineyards, organised a varied 3-day programme of activities designed to help visitors (re)discover Loire wines during ProWein. Some 300 professionals attended on the first day alone, resulting in a number of the Region’s professionals making quality contacts.
The first ProWein figures have just been announced and exceed the organisers’ forecasts: this 22nd edition attracted over 52,000 professional visitors from all over the world (+7% in comparison with 2014), with 5,970 exhibitors from 50 pays divided up among 9 halls. Numbers of orders placed at ProWein also exceeded expectations: 40% of professional visitors placed orders onsite, while close to 44% planned to do so at a later date.